Competitor Analysis

Mann Sharma
Content Writer Jaipur
+91-7737424773
mann1989sharma@gmail.com


Your Comprehensive Website Assessment Package includes an in-depth Competitor Analysis. To outshine the competition in the search engines, you need to know how their online business models and site structures are working for them.

In addition to analyzing your website's search engine rankings, use of keywords and basic SEO practices, design, usability, link building and more, its a necessity to evaluate your top 3 competitors to find out what is working for them, and what is not working...

Have you ever wondered what your competitors are doing to be as successful as they are online? Would you like to know their tactics and methods and apply them to your website?

One of the best ways to improve your website’s search engine performance is to track what your competitors are doing. If your competitors are outranking you in the search engines, we can help you discover what you need to do to ensure your website keeps up with and surpasses them!

The Benefits of Competitor Analysis

Benefit 1:
You’ll learn about their sources of traffic and what they are doing to keep that traffic coming back. Your website should be written and designed for your best possible potential customers, i.e. those ready to purchase or contact you. If your website brings unqualified and poorly-targeted visitors to your site, conversion rates will be very poor as well. An in-depth analysis of your internet marketing campaign makes sure you’re attracting the right visitors to your site.

Benefit 2:
You’ll find out if your ‘voice’ is working for you. Website copy is often written from the perspective of the business with little regard for the reader. Professionally written website copy provides the information vital to understanding each business’ product or service, while also persuading qualified customers to convert. A tweak to the tone and content of your website copy can transform interested visitors into conversions.

Benefit 3:
You’ll discover areas of your website content, code or design that can be improved to attract and keep visitors on the site and attract a search engine’s attention. Website visitors expect a uniform and professional look across all areas of a website. Abandonment can occur from very simple aesthetic issues, such as a broken link or discolored navigation bar. Ensuring all the pages of your site conform to your brand and no aesthetic or coding errors are present will increase the time visitors spend on your site, greatly enhancing your opportunities for conversion.

Benefit 4:
You'll find out what websites are linking to your competitors. A relevant, popular website linking to you is considered a ‘vote’ of confidence for your site and can drive highly qualified traffic. Finding out these sources of traffic can help you capitalize on them and seek strong links of your own. This boosts your ranking in the search engines and sends high quality traffic to your site.

Benefit 5:
You’ll learn about your competitor’s weaknesses, as well as their strengths! Where can you beat the competition on a consistent basis? How can you strengthen this advantage even more? Do your prospective customers realize these strengths? How can you promote these strengths even more effectively?

Benefit 6:
Partner up! Identify your competitors’ partners. What can you learn from the types of partnerships that they have established? Can you think of a partnership that would give you a competitive advantage in a given market, or with a given audience segment, or in a given geographical area?