Mann Sharma
Content Writer Jaipur
+91-7737424773
mann1989sharma@gmail.com
A great deal of people is talking about the latest update from Google, officially named as Penguin Update. The update is all about decreasing the ranking of sites that are not following the quality guidelines of Google. Now many people may wonder what these guidelines are and what are the mistakes, or intended techniques people are following which forced Google to launch such an update. Here are the top 3 reasons, or mistakes many webmasters make in order to get quick benefits, and now punished by Google.
1. Cloaking
2. Hidden Links
3. Keyword Stuffing
These guidelines are not new in SEO industry and Google is recommending them for a long long time, hence its not completely true saying Penguin is forcing us to follow them. Its just a new way of Google to punish the sites which are not taking them seriously. You should be happy that Google is just trying to improve the user experience; hence start following these guidelines right away is the best way to choose.
Yet another guideline of Google is avoiding hidden text or WOW(White on White), which means using the same text color as background to hide the text from users. Along with that, many people hide the text behind the images or using CSS, which can be read from crawlers and are not visible to the users. If you are doing so, Google will consider you untrustworthy and will surely strike its stick on your site.
“If your site is perceived to contain hidden text and links that are deceptive in intent, your site may be removed from the Google index, and will not appear in search results pages,” Google says. “When evaluating your site to see if it includes hidden text or links, look for anything that’s not easily viewable by visitors of your site. Are any text or links there solely for search engines rather than visitors?”
“If you’re using text to try to describe something search engines can’t access – for example, Javascript, images, or Flash files – remember that many human visitors using screen readers, mobile browsers, browsers without plug-ins, and slow connections will not be able to view that content either,” Google says. “Using descriptive text for these items will improve the accessibility of your site. You can test accessibility by turning off Javascript, Flash, and images in your browser, or by using a text-only browser such as Lynx.”
Relevant and limited link building is yet another way of pleasing Google. According to this king of search engines, its ideal building 10-12 links every week. If you are making more links than that, its surely going to be treated as spamming and your site will see the negative impact for that.
Probably the best takeaway from Google’s advice on hidden text and links is that you should either remove them or make them more easily viewable (in the case that they’re actually relevant).
Content Writer Jaipur
+91-7737424773
mann1989sharma@gmail.com
A great deal of people is talking about the latest update from Google, officially named as Penguin Update. The update is all about decreasing the ranking of sites that are not following the quality guidelines of Google. Now many people may wonder what these guidelines are and what are the mistakes, or intended techniques people are following which forced Google to launch such an update. Here are the top 3 reasons, or mistakes many webmasters make in order to get quick benefits, and now punished by Google.
1. Cloaking2. Hidden Links
3. Keyword Stuffing
These guidelines are not new in SEO industry and Google is recommending them for a long long time, hence its not completely true saying Penguin is forcing us to follow them. Its just a new way of Google to punish the sites which are not taking them seriously. You should be happy that Google is just trying to improve the user experience; hence start following these guidelines right away is the best way to choose.
Yet another guideline of Google is avoiding hidden text or WOW(White on White), which means using the same text color as background to hide the text from users. Along with that, many people hide the text behind the images or using CSS, which can be read from crawlers and are not visible to the users. If you are doing so, Google will consider you untrustworthy and will surely strike its stick on your site.
“If your site is perceived to contain hidden text and links that are deceptive in intent, your site may be removed from the Google index, and will not appear in search results pages,” Google says. “When evaluating your site to see if it includes hidden text or links, look for anything that’s not easily viewable by visitors of your site. Are any text or links there solely for search engines rather than visitors?”
“If you’re using text to try to describe something search engines can’t access – for example, Javascript, images, or Flash files – remember that many human visitors using screen readers, mobile browsers, browsers without plug-ins, and slow connections will not be able to view that content either,” Google says. “Using descriptive text for these items will improve the accessibility of your site. You can test accessibility by turning off Javascript, Flash, and images in your browser, or by using a text-only browser such as Lynx.”Relevant and limited link building is yet another way of pleasing Google. According to this king of search engines, its ideal building 10-12 links every week. If you are making more links than that, its surely going to be treated as spamming and your site will see the negative impact for that.
Probably the best takeaway from Google’s advice on hidden text and links is that you should either remove them or make them more easily viewable (in the case that they’re actually relevant).
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